I was asked to create a mural for the new Ice-Cream Lab
in Beverly Hills. They create ice cream by instantly freezing the cream or yogurt base with liquid nitrogen which creates an awesome smokey effect. The result is a scientific approach to ice cream-making and its done before your eyes! Naturally the theme of a scientist in a lab came to mind.
They wanted the mural to have a graffiti aesthetic but not too hardcore so it would better appeal to their demographic. So this is what I came up with:
Needless to say they loved it!
Here I am with the happy co-founders of the Ice-Cream Lab, Tommy & Joseph:
The branding needed to be just right and they gave me a lot of liberty in playing with their logo and mural in general.
This was a fun gig and I look forward to painting up their other shops as the brand takes off, which I know it will.
Make sure you head down there, you're gonna love the ice cream and hopefully the art too!
They are located at: 9461 S. Santa Monica Blvd. Beverly Hills, CA 90210
Tell them I sent you!
Here's a cool video of the making of the mural and the initial tasting party. Check it!